We have always lived off the splendor of the subject and the poverty of the object. It is the subject that makes history, it’s the subject that totalizes the world. . . Who has ever sensed the foreboding of the particular and sovereign potency of the object? In our philosophy of desire, the subject retains absolute privilege since it is the subject that desires. But everything is inverted if one passes on to the thought of seduction. There it’s no longer the subject which desires, it’s the object which seduces. Everything comes from the object and everything returns to it, just as everything started with seduction, not with desire.
Baudrillard, Simulations (p.111)
